Intercam is a Latin American financial institution providing a wide range of banking, investment, and currency exchange services. As part of a rebranding effort, we gave Intercam’s website a 360-degree redesign, restructuring its more than 150 pages and streamlining it to current UX/UI standards. By understanding the needs and habits of its diverse clientele, we created a website that is both an efficient and intuitive tool, while reflecting the brand’s commitment to human-focused financial services.
In order to position Intercam as a key financial partner for global companies operating in Mexico, we created a multilingual marketing campaign based on a series of videos that showcased the company’s services, institutional values and its 25-year history.