With over 500 million users and 10 billion trips every year, DiDi is the world’s leading mobile transportation platform. A household name in China, DiDi selected Mexico as the first international territory to expand its operations. We designed a launch campaign that introduced the brand to a saturated market by differentiating it from its competitors through a refreshing use of humor, color, and human approach for both passengers and drivers. Working alongside DiDi’s marketing team, we defined a creative strategy for a digital campaign that effectively engaged with an audience looking for better fares and more reliable service. The commercial videos and graphic materials that we produced generated millions of impressions across platforms, positioning DiDi as a key player in the market.